Putting the customer back in focus

Is the danger of becoming or being boring a problem for your organisation?

Sooner or later when the company’s core business processes are in order what do you do. Do you roll over and become boring or do you entice your customer with ravishing new ideas to support the customer life cycle?

One of the most important rules in doing business is that to keep your customer interested, you must combine problem solving with entertainment.

Whereas most of the pre-millennium years were spent by companies wondering how to solve their customers’ problems in sales, order delivery, service and invoicing, now the challenge is on for providing entertainment simultaneously.

Some organisations get it right, focusing on customer self service, closed loop feedbacks mechanisms and feedback to feedback, ie inviting those customers who have provided feedback to a seminar to explain what has been done to improve. That combined with music, dance and magic will ensure customer retention.

For the time being.