About
About Customersarecool.com
Customersarecool.com is a CRM blog written by Erik van Geest.
The purpose of customersarecool is to paramount CRM related topics in an ever changing world of customer convenience and expectations.
The target audience of Customersarecool is anyone in the B2B or B2C chain interested in building and maintaining a future proof customer focused business.
The intention of this web site is to provide entertainment value as well as food for thought, hopefully planting the seed for enhanced customer satisfaction in reader’s organisations.
Erik usually publishes 3-4 posts a week.
About Erik van Geest
Erik has over 20 years practical CRM consulting and implementation experience within the telecom, media, IT & manufacturing industry in Sweden, the Netherlands, Asia and UK.
He has worked as a freelance consultant for 10 years and has been with Pdb Consulting in Stockholm since fall 2009.
Erik specialises in advising medium and large sized organisations on CRM strategies in an ever changing climate in delivering the customer experience.
With wide experience and specialisation in the Telco and manufacturing segments, Erik’s clients include Tele2, KPN, T-Mobile, Electrolux, Telia, NTL, C&W and IBM.
He is a thought leader in the area of orchestrating the right mix of customer experience components in the CRM arena, ranging from Marketing & Pre-Sales to Sales, Order Management, Delivery, and Customer Service Management.
Characterising the author of Customersarecool.com:
- Commercially creative, energising and very knowledgeable ground breaking individual with wide practical, hands-on experience;
- Innovation in CRM, Customer Experience, Environment Management, Customer Empowerment;
- Wide international and multinational Telco and IT experience.
- Business Transformation, Digital Transformation, Social Media Strategy, Innovation in Telecom, IT Transformation.