Customers Are Cool

Putting the customer back in focus
A CRM blog by Erik van Geest

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Ready for the double challenge of customersarecool? Continue reading.

  • November 8th, 2009
  • Posted in About Customers are Cool . CRM Reflections . November 2009
  • By Erik van Geest

This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach. So there you have it, the double challenge. You need to find your customer very, very cool to be able to understand what makes him tick; what he desires. You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach. In the end, if you don’t find your customer cool, he most likely never will be. [ READ MORE ]

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Categories

  • About Customers are Cool (1)
  • Case Studies (3)
  • CRM Reflections (21)
  • customer information (1)
  • December 2009 (6)
  • January 2010 (3)
  • November 2009 (14)
  • Organisations in Cyberspace (2)
  • Social Networks and CRM (5)
  • Uncategorized (5)

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More reading

  • It’s important to know what you don’t know
  • The Interactive Voice Response Blunder
  • Predicting the next step in Customer Management
  • Twitter Weekly Updates for 2010-01-31
  • Treat everyone as your customer for just one day
  • Social networks or cyberspace anonymity: those who do and those who don’t
  • Twitter Weekly Updates for 2009-12-13
  • Organisations in Cyberspace: Permission Asset CRM considerations
  • Amazon.com: Mitigating fear of losing…… control
  • Teleportation of customer data for CRM
  • Twitter Weekly Updates for 2009-12-06
  • Not enough customer information? Time to get paranoid.
  • Are we collecting numbers…. or real people?
  • Do you know who your REAL customer is?
  • Still not getting the basics right.

Twitter

  • After a long winter break Customersrcool started blogging again. The drive to bring the customer back in focus continues. 2010-01-29
  • I just posted Two and a half men: How smart do you have to be to have sex? to #ilikealot - http://ilikealot.com/P7jN 2009-12-11
  • I have just signed up to http://www.ilikealot.com/. Come and join the passion! 2009-12-11
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The Archive

  • February 2010 (3)
  • January 2010 (2)
  • December 2009 (8)
  • November 2009 (14)
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