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	<title>Customers Are Cool &#187; About Customers are Cool</title>
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	<description>Putting the customer back in focus</description>
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		<title>Ready for the double challenge of customersarecool? Continue reading.</title>
		<link>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/</link>
		<comments>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:13:19 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[About Customers are Cool]]></category>
		<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[beach]]></category>
		<category><![CDATA[bills]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[crm blog site]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[deckchair]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[desires]]></category>
		<category><![CDATA[double challenge]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[excitement]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[middle class]]></category>
		<category><![CDATA[relevance]]></category>

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		<description><![CDATA[This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach.

So there you have it, the double challenge.

You need to find your customer very, very cool to be able to understand what makes him tick; what he desires.

You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach.

In the end, if you don’t find your customer cool, he most likely never will be.
]]></description>
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