Archive for the ‘ Organisations in Cyberspace ’ Category

Social networks or cyberspace anonymity: those who do and those who don’t

The world of social media seems to be dividing up into two groups: Those who do and those who don’t. Those who do are happy to be out there, presenting themselves, promoting themselves, adding this new medium to their portfolio of communication. They leverage perceived risk with opportunity. Those who don’t prefer to remain cyberspace-anonymous, worry about misrepresenting themselves, prefer traditional means of communication, resist with all their might. Perhaps they even resist against better judgement. Perhaps[ READ MORE ]

Organisations in Cyberspace: Permission Asset CRM considerations

One of the changes that Cyberspace has brought about is building a permission asset for your organisation. It's the basic principle of asking for permission to approach your customer regarding future commercial opportunities. We have all seen it before: "May we please contact you regarding the following in future:". And then follows list with topics such as customer feedback, new product evaluations, Christmas cards, updates regarding your offering, newsletters, blogs and such. In my opinion, there is intentional permission and circumstantial permission. This article is about how deal with this important distinction[ READ MORE ]

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