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	<title>Customers Are Cool &#187; Organisations in Cyberspace</title>
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	<description>Putting the customer back in focus</description>
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		<title>Social networks or cyberspace anonymity: those who do and those who don&#8217;t</title>
		<link>http://www.customersarecool.com/2009/12/18/social-networks-or-cyberspace-anonymity-those-who-do-and-those-who-dont/</link>
		<comments>http://www.customersarecool.com/2009/12/18/social-networks-or-cyberspace-anonymity-those-who-do-and-those-who-dont/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:30:10 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[December 2009]]></category>
		<category><![CDATA[Organisations in Cyberspace]]></category>
		<category><![CDATA[Social Networks and CRM]]></category>
		<category><![CDATA[chameleon]]></category>
		<category><![CDATA[chat]]></category>
		<category><![CDATA[CRM facts]]></category>
		<category><![CDATA[customer contact]]></category>
		<category><![CDATA[cyberspace opportunity]]></category>
		<category><![CDATA[cyberspace-anonymous]]></category>
		<category><![CDATA[do social media]]></category>
		<category><![CDATA[environmental information online]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[internet misrepresentation]]></category>
		<category><![CDATA[internet opportunity]]></category>
		<category><![CDATA[new medium]]></category>
		<category><![CDATA[on-line tracking]]></category>
		<category><![CDATA[opportunity finds you]]></category>
		<category><![CDATA[portfolio of communication]]></category>
		<category><![CDATA[presenting themselves]]></category>
		<category><![CDATA[promoting themselves]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[traditional means of communication]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=164</guid>
		<description><![CDATA[The world of social media seems to be dividing up into two groups: Those who do and those who don’t.

Those who do are happy to be out there, presenting themselves, promoting themselves, adding this new medium to their portfolio of communication. They leverage perceived risk with opportunity.

Those who don’t prefer to remain cyberspace-anonymous, worry about misrepresenting themselves, prefer traditional means of communication, resist with all their might. 

Perhaps they even resist against better judgement. Perhaps]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Organisations in Cyberspace: Permission Asset CRM considerations</title>
		<link>http://www.customersarecool.com/2009/12/11/organisations-in-cyberspace-permission-asset-crm-considerations/</link>
		<comments>http://www.customersarecool.com/2009/12/11/organisations-in-cyberspace-permission-asset-crm-considerations/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 12:47:52 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[December 2009]]></category>
		<category><![CDATA[Organisations in Cyberspace]]></category>
		<category><![CDATA[Social Networks and CRM]]></category>
		<category><![CDATA['cyberspace peer pressure'not in a network]]></category>
		<category><![CDATA[asking for permission to approach your customer]]></category>
		<category><![CDATA[capture permission asset responses]]></category>
		<category><![CDATA[circumstantial permission]]></category>
		<category><![CDATA[clean up your permission asset]]></category>
		<category><![CDATA[closed loop feedback]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[CRM setup]]></category>
		<category><![CDATA[customer feedback]]></category>
		<category><![CDATA[customer opinion]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[genuinely interested customer who evaluates]]></category>
		<category><![CDATA[intentional permission]]></category>
		<category><![CDATA[new product evaluations]]></category>
		<category><![CDATA[permission asset]]></category>
		<category><![CDATA[permission asset contact person]]></category>
		<category><![CDATA[permission asset response]]></category>
		<category><![CDATA[relevant permission topics]]></category>
		<category><![CDATA[responsive permission asset]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tribe]]></category>
		<category><![CDATA[updates regarding your offering]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=158</guid>
		<description><![CDATA[One of the changes that Cyberspace has brought about is building a permission asset for your organisation.
 
It's the basic principle of asking for permission to approach your customer regarding future commercial opportunities. 
 
We have all seen it before: "May we please contact you regarding the following in future:". And then follows list with topics such as customer feedback, new product evaluations, Christmas cards, updates regarding your offering, newsletters, blogs and such.
 
In my opinion, there is intentional permission and circumstantial permission. 

This article is about how deal with this important distinction]]></description>
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