Archive for the ‘ Uncategorized ’ Category

It’s important to know what you don’t know

posting tomorrow…. [ READ MORE ]

Twitter Weekly Updates for 2010-01-31

After a long winter break Customersrcool started blogging again. The drive to bring the customer back in focus continues. # Powered by Twitter Tools [ READ MORE ]

Treat everyone as your customer for just one day

Just bear with me on this one. Around 10 years ago I learned about stakeholder mapping. A stakeholder map, for those of you who don't know, is a big old spider web with you in the middle and everyone who has a stake in your life mapped somewhere around you in the web. Those with a big stake are mapped close to the center, those with a smaller stake further to the outside. Now, just see what happens if you treat all your stakeholders as if they were your customer. In a sense, if they have a stake in your life, they can influence it. In the same way that customers can influence a company they engage with. [ READ MORE ]

Twitter Weekly Updates for 2009-12-13

Thinking of an editiorial schedule for my blog customersarecool.com with a subject area for each publishing day. Monday Wednesday Friday. # Anyway, publishing blog "Applying teleportation theory to customer data" later on today, 7th December 2009 # Business blogs that write themselves and customer data teleportation for your CRM systems. Sometimes you need fantasy to end-point vision. [ READ MORE ]

Twitter Weekly Updates for 2009-12-06

Still not getting the basics right. – http://www.customersarecool.com/120 # Realising how right I was in starting customers are cool. It's time indeed we put the customer back in focus in everything we do. # Last blog before it's December: http://www.customersarecool.com/2009/11/30/do-you-know-who-your-real-customer-is/ # Seven CRM lessons to take from 2009: http://bit.ly/80KRAH via @addthis # I have had some really interesting coincidents lately [ READ MORE ]

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