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	<title>Customers Are Cool &#187; B2B</title>
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	<link>http://www.customersarecool.com</link>
	<description>Putting the customer back in focus</description>
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		<title>Teleportation of customer data for CRM</title>
		<link>http://www.customersarecool.com/2009/12/07/teleportation-of-customer-data-for-crm/</link>
		<comments>http://www.customersarecool.com/2009/12/07/teleportation-of-customer-data-for-crm/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:34:08 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[December 2009]]></category>
		<category><![CDATA[360 degree customer view]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[call centre]]></category>
		<category><![CDATA[complaints]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer thinking patterns]]></category>
		<category><![CDATA[inbound communications]]></category>
		<category><![CDATA[intelligent customer conversation]]></category>
		<category><![CDATA[interactions]]></category>
		<category><![CDATA[order revisions]]></category>
		<category><![CDATA[outbound communications]]></category>
		<category><![CDATA[quotations]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[service outages]]></category>
		<category><![CDATA[teleportation]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=146</guid>
		<description><![CDATA[CRM is all about matching what is in the head of your customer in your CRM architecture. You need to be able to get to the right customer data when you need it.

This could be information regarding quotations, orders, complaints. service outages, moves, contact persons just to name a few. Phew....

I was joking the other day with a friend of mine how great it would be if you could just teleport the information in your customer's head into your own CRM databases. All information about ongoing orders, quotations, previous conversations, the customer's likes and dislikes, his perception of sales conversations, the way he felt when your order was delivered.

Just like that. Teleportation of customer data. Break it down on one end, build it back up in the other.

Now we all know this is not possible. But it's a good end-point vision. After all, if we had all customer data available at our fingertips, an intelligent conversation with the customer would be relatively easy. There would be opportunity for upsell of other products, there would be opportunity to anticipate the customer's wishes and surprise instead of disappoint.

]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Networks are &#8216;organising the world&#8217;s people&#8217;. Start Nudging your Network Niches.</title>
		<link>http://www.customersarecool.com/2009/11/27/social-networks-are-organize-the-worlds-people-wed-better-get-our-socks-on-fast/</link>
		<comments>http://www.customersarecool.com/2009/11/27/social-networks-are-organize-the-worlds-people-wed-better-get-our-socks-on-fast/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 12:39:27 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[Social Networks and CRM]]></category>
		<category><![CDATA[360 degree customer information set]]></category>
		<category><![CDATA[approach the web together]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[companies social networks]]></category>
		<category><![CDATA[controlling a social network]]></category>
		<category><![CDATA[customer behaviour]]></category>
		<category><![CDATA[customer opinion]]></category>
		<category><![CDATA[cyberspace groups]]></category>
		<category><![CDATA[damage control]]></category>
		<category><![CDATA[development of social networks]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[facebook feature]]></category>
		<category><![CDATA[gettig the basics right]]></category>
		<category><![CDATA[getting involved in social networking]]></category>
		<category><![CDATA[group members]]></category>
		<category><![CDATA[instant messaging]]></category>
		<category><![CDATA[like-minded people]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[linkedin update]]></category>
		<category><![CDATA[manage failures]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[network email]]></category>
		<category><![CDATA[Network Niche Nudging]]></category>
		<category><![CDATA[networks of connected friends]]></category>
		<category><![CDATA[NNN]]></category>
		<category><![CDATA[organisational social networking]]></category>
		<category><![CDATA[organising people]]></category>
		<category><![CDATA[portable lifestreaming]]></category>
		<category><![CDATA[rules of the social network]]></category>
		<category><![CDATA[seth godin]]></category>
		<category><![CDATA[shape desire]]></category>
		<category><![CDATA[shaping desire]]></category>
		<category><![CDATA[sharing commercial experiences]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media networks]]></category>
		<category><![CDATA[social media sites]]></category>
		<category><![CDATA[social network platform]]></category>
		<category><![CDATA[social network web arena]]></category>
		<category><![CDATA[sophisticated networks]]></category>
		<category><![CDATA[stakeholder maps]]></category>
		<category><![CDATA[subtly influencing a target market within a social network]]></category>
		<category><![CDATA[traditional marketing]]></category>
		<category><![CDATA[tribe members]]></category>
		<category><![CDATA[tribes]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=92</guid>
		<description><![CDATA[Slowly but surely social media sites are indeed organising the world&#8217;s people.
They are creating cyberspace groups or tribes or stakeholder maps of like-minded people.
Just to name a few, LinkedIn, MySpace,Yahoo and Twitter are no longer just networks of connected friends. They are becoming influential overlays of groups of people who can approach the web together.
Through instant ]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/27/social-networks-are-organize-the-worlds-people-wed-better-get-our-socks-on-fast/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Relationskipping, Relationworshipping &#8211; it all depends on the market.</title>
		<link>http://www.customersarecool.com/2009/11/22/relationskipping-relationworshipping-it-all-depends-on-the-market/</link>
		<comments>http://www.customersarecool.com/2009/11/22/relationskipping-relationworshipping-it-all-depends-on-the-market/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 21:02:21 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business trust]]></category>
		<category><![CDATA[buyer relationships]]></category>
		<category><![CDATA[buying decisions]]></category>
		<category><![CDATA[christmas tree business]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[CRM arena]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[managing the customer relationship]]></category>
		<category><![CDATA[purchasing decisions]]></category>
		<category><![CDATA[relationskipping]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[sales cycle]]></category>
		<category><![CDATA[Sales network]]></category>
		<category><![CDATA[Seasonal Marketing]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=80</guid>
		<description><![CDATA[Those of us who have been working in the CRM arena for a while get a bit tunnel-visioned, I must admit. We talk, eat, and dream CRM to try to achieve that ultimate goal of complete customer satisfaction and everything that goes with it.

It's easy to forget that of course the market, industry and type of business you are in determines just how influential your customer relationship really is and what the ideal composition of it should be. 

As a hobby, I have run a Christmas tree plantation for some 11 years now. I decided I would start a business selling a product I knew nothing about, in a market equally unfamiliar. I met hands on with challenges such as finding a field, baby trees, a planting machine, putting up a fence to keep the baby trees safe from rabbits. They were tough challenges, as I had to build up everything from scratch, including a production/source network.

Now the standard 'old fashioned' christmas tree takes about 5-7 years to reach a height of 5-7 feet tall, about a foot a year]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/22/relationskipping-relationworshipping-it-all-depends-on-the-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CRM is not a fashion accessory, it’s elementary clothing.</title>
		<link>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/</link>
		<comments>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 11:21:23 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[best practise]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Knowledge]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[C2B2C]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[closed loop feedback]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[industry specialisation]]></category>
		<category><![CDATA[industry specific]]></category>
		<category><![CDATA[Industry Verticals]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[software integration]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tom Siebel]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=15</guid>
		<description><![CDATA[CRM is not a fashion accessory, it’s elementary clothing.

Don’t get caught naked on the high street shopping for a scarf is my advice to you.


]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Cool&#8217; is in the eye of the beholder.</title>
		<link>http://www.customersarecool.com/2009/11/07/the-customers-are-cool-question/</link>
		<comments>http://www.customersarecool.com/2009/11/07/the-customers-are-cool-question/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 20:03:17 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[C2B2C]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[decisions]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[eye of the beholder]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=5</guid>
		<description><![CDATA[Cool is in the eye of the beholder]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/07/the-customers-are-cool-question/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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