Posts Tagged ‘ C2C ’

Teleportation of customer data for CRM

CRM is all about matching what is in the head of your customer in your CRM architecture. You need to be able to get to the right customer data when you need it. This could be information regarding quotations, orders, complaints. service outages, moves, contact persons just to name a few. Phew.... I was joking the other day with a friend of mine how great it would be if you could just teleport the information in your customer's head into your own CRM databases. All information about ongoing orders, quotations, previous conversations, the customer's likes and dislikes, his perception of sales conversations, the way he felt when your order was delivered. Just like that. Teleportation of customer data. Break it down on one end, build it back up in the other. Now we all know this is not possible. But it's a good end-point vision. After all, if we had all customer data available at our fingertips, an intelligent conversation with the customer would be relatively easy. There would be opportunity for upsell of other products, there would be opportunity to anticipate the customer's wishes and surprise instead of disappoint. [ READ MORE ]

CRM is not a fashion accessory, it’s elementary clothing.

CRM is not a fashion accessory, it’s elementary clothing. Don’t get caught naked on the high street shopping for a scarf is my advice to you. [ READ MORE ]

‘Cool’ is in the eye of the beholder.

Cool is in the eye of the beholder[ READ MORE ]

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