Posts Tagged ‘ closed loop feedback ’

Organisations in Cyberspace: Permission Asset CRM considerations

One of the changes that Cyberspace has brought about is building a permission asset for your organisation. It's the basic principle of asking for permission to approach your customer regarding future commercial opportunities. We have all seen it before: "May we please contact you regarding the following in future:". And then follows list with topics such as customer feedback, new product evaluations, Christmas cards, updates regarding your offering, newsletters, blogs and such. In my opinion, there is intentional permission and circumstantial permission. This article is about how deal with this important distinction[ READ MORE ]

CRM is not a fashion accessory, it’s elementary clothing.

CRM is not a fashion accessory, it’s elementary clothing. Don’t get caught naked on the high street shopping for a scarf is my advice to you. [ READ MORE ]

The issue of being not-boring

Is the danger of becoming or being boring a problem for your organisation? Sooner or later when the company's core business processes are in order what do you do. Do you roll over and become boring or do you entice your customer with ravishing new ideas to support the customer life cycle[ READ MORE ]

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