Posts Tagged ‘ cool ’

Come and go with a smile. A pre-condition.

Has it happened to you too recently that you are in shop, restaurant or some other venue and you receive what I call ‘reluctant service‘? That service received from someone whose entire being clearly communicates: ‘I’d rather be at home on the couch in my pyjamas than talking to you, jackass.’ Not that there is anything [ READ MORE ]

The issue of being not-boring

Is the danger of becoming or being boring a problem for your organisation? Sooner or later when the company's core business processes are in order what do you do. Do you roll over and become boring or do you entice your customer with ravishing new ideas to support the customer life cycle[ READ MORE ]

Ready for the double challenge of customersarecool? Continue reading.

This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach. So there you have it, the double challenge. You need to find your customer very, very cool to be able to understand what makes him tick; what he desires. You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach. In the end, if you don’t find your customer cool, he most likely never will be. [ READ MORE ]

‘Cool’ is in the eye of the beholder.

Cool is in the eye of the beholder[ READ MORE ]

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