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	<title>Customers Are Cool &#187; core business processes</title>
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	<description>Putting the customer back in focus</description>
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		<title>Do you know who your REAL customer is?</title>
		<link>http://www.customersarecool.com/2009/11/30/do-you-know-who-your-real-customer-is/</link>
		<comments>http://www.customersarecool.com/2009/11/30/do-you-know-who-your-real-customer-is/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 20:36:19 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[core business processes]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[customer opinion]]></category>
		<category><![CDATA[decisions]]></category>
		<category><![CDATA[enhanced customer value]]></category>
		<category><![CDATA[lack of customer focus]]></category>
		<category><![CDATA[lip service to CRM]]></category>
		<category><![CDATA[Microsoft Dynamics CRM]]></category>
		<category><![CDATA[Oracle Siebel]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SAP CRM]]></category>
		<category><![CDATA[shareholder value]]></category>
		<category><![CDATA[who is your customer]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=126</guid>
		<description><![CDATA[Do you know who your customer is? In commerce today, there's a lot of lip-service to CRM, Customer Relationship Management. Millions of Euros, Dollars, Pounds and Yens are spent every year on SAP CRM, Oracle Siebel CRM, SaaS CRM, SalesForce CRM, Microsoft Dynamics CRM and a lot of other related CRM software architectures. Either the money is well spent and the projects deliver enhanced customer value or they don't, or somewhere in between.

For those that don't deliver the desired enhanced customer value - as is the case in some 50% of them in my experience - usually there is an enormous lack of customer focus.

How can that be? Lack of customer focus in a CRM project? How can we miss the 'C' in CRM that blatantly?

We do]]></description>
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		<title>Still not getting the basics right.</title>
		<link>http://www.customersarecool.com/2009/11/30/still-not-getting-the-basics-right/</link>
		<comments>http://www.customersarecool.com/2009/11/30/still-not-getting-the-basics-right/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 23:00:43 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[airport transport service]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[basic ingredients]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[Commercial arrogance]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[core business processes]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[customer opinion]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Remedy]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SAP]]></category>
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		<category><![CDATA[struggle]]></category>
		<category><![CDATA[the next big thing]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=120</guid>
		<description><![CDATA[Yesterday I referred to not having been treated as I think a customer should. With service and respect.
And wouldn&#8217;t you believe it. This morning I stroll into a huge retail outlet specialising in elecronics to buy a camera. They have just opened, so shop attendants are still standing around doing nothing, talking, joking with each ]]></description>
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		<title>The issue of being not-boring</title>
		<link>http://www.customersarecool.com/2009/11/10/the-issue-of-being-not-boring/</link>
		<comments>http://www.customersarecool.com/2009/11/10/the-issue-of-being-not-boring/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 23:02:19 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[boring]]></category>
		<category><![CDATA[closed loop feedback]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[core business processes]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[feedback to feedbck]]></category>
		<category><![CDATA[not boring]]></category>
		<category><![CDATA[problem]]></category>
		<category><![CDATA[self service]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=12</guid>
		<description><![CDATA[Is the danger of becoming or being boring a problem for your organisation?

Sooner or later when the company's core business processes are in order what do you do. Do you roll over and become boring or do you entice your customer with ravishing new ideas to support the customer life cycle]]></description>
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