Posts Tagged ‘ customers ’

Treat everyone as your customer for just one day

Just bear with me on this one. Around 10 years ago I learned about stakeholder mapping. A stakeholder map, for those of you who don't know, is a big old spider web with you in the middle and everyone who has a stake in your life mapped somewhere around you in the web. Those with a big stake are mapped close to the center, those with a smaller stake further to the outside. Now, just see what happens if you treat all your stakeholders as if they were your customer. In a sense, if they have a stake in your life, they can influence it. In the same way that customers can influence a company they engage with. [ READ MORE ]

CRM is not a fashion accessory, it’s elementary clothing.

CRM is not a fashion accessory, it’s elementary clothing. Don’t get caught naked on the high street shopping for a scarf is my advice to you. [ READ MORE ]

Ready for the double challenge of customersarecool? Continue reading.

This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach. So there you have it, the double challenge. You need to find your customer very, very cool to be able to understand what makes him tick; what he desires. You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach. In the end, if you don’t find your customer cool, he most likely never will be. [ READ MORE ]

‘Cool’ is in the eye of the beholder.

Cool is in the eye of the beholder[ READ MORE ]

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