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	<title>Customers Are Cool &#187; customers</title>
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	<description>Putting the customer back in focus</description>
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		<title>Treat everyone as your customer for just one day</title>
		<link>http://www.customersarecool.com/2010/01/29/treat-everyone-as-your-customer-for-just-one-day/</link>
		<comments>http://www.customersarecool.com/2010/01/29/treat-everyone-as-your-customer-for-just-one-day/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 17:27:30 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[January 2010]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[goals]]></category>
		<category><![CDATA[life]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[stakeholders]]></category>
		<category><![CDATA[success]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=166</guid>
		<description><![CDATA[Just bear with me on this one. Around 10 years ago I learned about stakeholder mapping. A stakeholder map, for those of you who don't know, is a big old spider web with you in the middle and everyone who has a stake in your life mapped somewhere around you in the web. Those with a big stake are mapped close to the center, those with a smaller stake further to the outside.

Now, just see what happens if you treat all your stakeholders as if they were your customer. In a sense, if they have a stake in your life, they can influence it. In the same way that customers can influence a company they engage with. 
]]></description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>CRM is not a fashion accessory, it’s elementary clothing.</title>
		<link>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/</link>
		<comments>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 11:21:23 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[C2B2C]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[closed loop feedback]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Customersarecool]]></category>
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		<category><![CDATA[industry specific]]></category>
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		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[software integration]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tom Siebel]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=15</guid>
		<description><![CDATA[CRM is not a fashion accessory, it’s elementary clothing.

Don’t get caught naked on the high street shopping for a scarf is my advice to you.


]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Ready for the double challenge of customersarecool? Continue reading.</title>
		<link>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/</link>
		<comments>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:13:19 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[About Customers are Cool]]></category>
		<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[beach]]></category>
		<category><![CDATA[bills]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[crm blog site]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[deckchair]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[desires]]></category>
		<category><![CDATA[double challenge]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[excitement]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[middle class]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=20</guid>
		<description><![CDATA[This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach.

So there you have it, the double challenge.

You need to find your customer very, very cool to be able to understand what makes him tick; what he desires.

You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach.

In the end, if you don’t find your customer cool, he most likely never will be.
]]></description>
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		<title>&#8216;Cool&#8217; is in the eye of the beholder.</title>
		<link>http://www.customersarecool.com/2009/11/07/the-customers-are-cool-question/</link>
		<comments>http://www.customersarecool.com/2009/11/07/the-customers-are-cool-question/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 20:03:17 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[crm]]></category>
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		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[eye of the beholder]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Cool is in the eye of the beholder]]></description>
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