<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Customers Are Cool &#187; Customersarecool</title>
	<atom:link href="http://www.customersarecool.com/tag/customersarecool/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.customersarecool.com</link>
	<description>Putting the customer back in focus</description>
	<lastBuildDate>Tue, 16 Mar 2010 23:13:03 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Predicting the next step in Customer Management</title>
		<link>http://www.customersarecool.com/2010/02/03/predicting-the-next-step-in-customer-management/</link>
		<comments>http://www.customersarecool.com/2010/02/03/predicting-the-next-step-in-customer-management/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 07:54:55 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[January 2010]]></category>
		<category><![CDATA[Social Networks and CRM]]></category>
		<category><![CDATA[customer information]]></category>
		<category><![CDATA[360 degree customer view]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[CRM predictions]]></category>
		<category><![CDATA[Customer personal CRM]]></category>
		<category><![CDATA[customer revolution]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[facebook customer opinion shaping]]></category>
		<category><![CDATA[gardner predictions]]></category>
		<category><![CDATA[Oracle Siebel]]></category>
		<category><![CDATA[reverse customer management]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social platforms]]></category>
		<category><![CDATA[state of the art CRM]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=172</guid>
		<description><![CDATA[So what happens once all the companies where customers matter have implemented their state of the art CRM platforms? All interfaced, 360 degree customer view, complete control over structured, transparent customer data.... what a beautiful position to be in.

What's next? Where lies the the next challenge then? Of course, companies will still have to innovate in terms of products and remaining competitive. But the next real challenge lies in 

reverse customer management. 

It's enabling the customer to manage the relationship with its supplier. Self service is part of that - often that afterthought in projects, almost a necessary evil from a company's perspective: 'Oh yes, we have to enable the customer to do this and that himself too'...

Reverse Customer Management goes further than that. In years to come, customers will want complete control over their suppliers, preferably in one interface, in their own CRM system. Whereas companies create 'customer accounts', customers will want to create 'supplier' accounts and keep control over their supplier relations. 

The customer will manage the relationship. Combine this with Gardner's predictions about the future power of social networks in evaluating products, services, organisations and the power balance will experience a major shift from push to pull. 

We are really just at the start of the customer revolution.
]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2010/02/03/predicting-the-next-step-in-customer-management/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Not enough customer information? Time to get paranoid.</title>
		<link>http://www.customersarecool.com/2009/12/04/not-enough-information-get-paranoid/</link>
		<comments>http://www.customersarecool.com/2009/12/04/not-enough-information-get-paranoid/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 19:38:38 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[December 2009]]></category>
		<category><![CDATA[account information]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[business transparency]]></category>
		<category><![CDATA[call center]]></category>
		<category><![CDATA[call centre]]></category>
		<category><![CDATA[challenge transparency]]></category>
		<category><![CDATA[complex product structures]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[create structure and insight]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[crm catch up]]></category>
		<category><![CDATA[crm land]]></category>
		<category><![CDATA[customer data]]></category>
		<category><![CDATA[customer data model]]></category>
		<category><![CDATA[customer data structure]]></category>
		<category><![CDATA[customer data transparency]]></category>
		<category><![CDATA[customer facing professional]]></category>
		<category><![CDATA[customer information]]></category>
		<category><![CDATA[customer related transparency]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer service agent]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[intelligent customer conversation]]></category>
		<category><![CDATA[manageable entities]]></category>
		<category><![CDATA[Microsoft Dynamics CRM]]></category>
		<category><![CDATA[Oracle Siebel]]></category>
		<category><![CDATA[organise]]></category>
		<category><![CDATA[rapidly growing organisations]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[sales person]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SAP CRM]]></category>
		<category><![CDATA[sufficient customer data]]></category>
		<category><![CDATA[switch on the light]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=136</guid>
		<description><![CDATA[There’s a saying that goes: ”if you’re not paranoid, you don’t have enough information”. It is derived from the premise, that even when you think you have everything under control, there is probably something you don’t know about which could and will bite you in the backside when you least expect it. Recognise this from your adventures in CRM world?

Sure you do.

Of course, if you lived by this rule, you would never be able to relax again. So you don’t live by this rule.

Ironically though, this saying represents the exact most current challenge that all of us in CRM-land are facing.

The fear of being confronted with something customer related that we don’t know about. How do you have an intelligent conversation with your customer if you don’t have the relevant information]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/12/04/not-enough-information-get-paranoid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are we collecting numbers&#8230;. or real people?</title>
		<link>http://www.customersarecool.com/2009/12/02/are-we-collecting-numbers-or-real-people/</link>
		<comments>http://www.customersarecool.com/2009/12/02/are-we-collecting-numbers-or-real-people/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:50:45 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[December 2009]]></category>
		<category><![CDATA[Social Networks and CRM]]></category>
		<category><![CDATA[blase about numbers]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[growth in cyberspace]]></category>
		<category><![CDATA[increasing your network]]></category>
		<category><![CDATA[just a number]]></category>
		<category><![CDATA[just a statistic]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[reach with tweet]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[status]]></category>
		<category><![CDATA[thousands of followers]]></category>
		<category><![CDATA[trap of collecting numbers]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=132</guid>
		<description><![CDATA[We all know that social media is a hot topic. I started out carefully on Linkedin a few years ago, added Facebook, Twitter&#8230; and for a while I got into this frenzy of collecting people in my network, friends and followers.
Some people I meet take pride in having several thousands of followers on Twitter. Sure, ]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/12/02/are-we-collecting-numbers-or-real-people/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Still not getting the basics right.</title>
		<link>http://www.customersarecool.com/2009/11/30/still-not-getting-the-basics-right/</link>
		<comments>http://www.customersarecool.com/2009/11/30/still-not-getting-the-basics-right/#comments</comments>
		<pubDate>Sun, 29 Nov 2009 23:00:43 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[airport transport service]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[basic ingredients]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[Commercial arrogance]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[core business processes]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[customer opinion]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[electronics]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Remedy]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[struggle]]></category>
		<category><![CDATA[the next big thing]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=120</guid>
		<description><![CDATA[Yesterday I referred to not having been treated as I think a customer should. With service and respect.
And wouldn&#8217;t you believe it. This morning I stroll into a huge retail outlet specialising in elecronics to buy a camera. They have just opened, so shop attendants are still standing around doing nothing, talking, joking with each ]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/30/still-not-getting-the-basics-right/feed/</wfw:commentRss>
		<slash:comments>21</slash:comments>
		</item>
		<item>
		<title>Come and go with a smile. A pre-condition.</title>
		<link>http://www.customersarecool.com/2009/11/28/come-and-go-with-a-smile-a-pre-condition/</link>
		<comments>http://www.customersarecool.com/2009/11/28/come-and-go-with-a-smile-a-pre-condition/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 20:19:37 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[bankruptcy]]></category>
		<category><![CDATA[basic ingredient]]></category>
		<category><![CDATA[blog about CRM]]></category>
		<category><![CDATA[business grind]]></category>
		<category><![CDATA[Business process re-engineering]]></category>
		<category><![CDATA[changing the rules of the game]]></category>
		<category><![CDATA[changing world]]></category>
		<category><![CDATA[Come and go with a smile]]></category>
		<category><![CDATA[company values]]></category>
		<category><![CDATA[competing]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[customer openness]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer values]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[damage control]]></category>
		<category><![CDATA[emerging economies]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[functional and technical possibilities]]></category>
		<category><![CDATA[growth potential]]></category>
		<category><![CDATA[IT architecture]]></category>
		<category><![CDATA[Microsoft Dynamics CRM]]></category>
		<category><![CDATA[minimum to good business]]></category>
		<category><![CDATA[mutual respect]]></category>
		<category><![CDATA[new economies emerging]]></category>
		<category><![CDATA[Oracle Siebel]]></category>
		<category><![CDATA[pre-condition to CRM]]></category>
		<category><![CDATA[pre-condition to success]]></category>
		<category><![CDATA[rapidly changing environment]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[reluctant service]]></category>
		<category><![CDATA[respect]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[Salesforce]]></category>
		<category><![CDATA[SAP CRM]]></category>
		<category><![CDATA[service related profession]]></category>
		<category><![CDATA[service with a smile]]></category>
		<category><![CDATA[shifting power and money]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[smile]]></category>
		<category><![CDATA[struggle]]></category>
		<category><![CDATA[surviving]]></category>
		<category><![CDATA[sustainable business strategies]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=103</guid>
		<description><![CDATA[Has it happened to you too recently that you are in shop, restaurant or some other venue and you receive what I call &#8216;reluctant service&#8216;? That service received from someone whose entire being clearly communicates: &#8216;I&#8217;d rather be at home on the couch in my pyjamas than talking to you, jackass.&#8217;
Not that there is anything ]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/28/come-and-go-with-a-smile-a-pre-condition/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Salesforce, Oracle Siebel, SAP CRM, Salesforce, it doesn&#8217;t matter</title>
		<link>http://www.customersarecool.com/2009/11/26/salesforce-oracle-siebel-sap-crm-salesforce-it-doesnt-matter/</link>
		<comments>http://www.customersarecool.com/2009/11/26/salesforce-oracle-siebel-sap-crm-salesforce-it-doesnt-matter/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 13:18:16 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[360 degree customer information]]></category>
		<category><![CDATA[automation]]></category>
		<category><![CDATA[Avaya]]></category>
		<category><![CDATA[Avaya CTI]]></category>
		<category><![CDATA[Avaya Siebel integration]]></category>
		<category><![CDATA[business case]]></category>
		<category><![CDATA[business process]]></category>
		<category><![CDATA[configured]]></category>
		<category><![CDATA[configuring CRM]]></category>
		<category><![CDATA[consultancy firms]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[crm architecture]]></category>
		<category><![CDATA[crm automation]]></category>
		<category><![CDATA[CRM industry best practice]]></category>
		<category><![CDATA[CRM integration]]></category>
		<category><![CDATA[CRM investment]]></category>
		<category><![CDATA[CRM missed]]></category>
		<category><![CDATA[customer self service]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[dealing with your customer]]></category>
		<category><![CDATA[Delivery]]></category>
		<category><![CDATA[Erik van Geest]]></category>
		<category><![CDATA[human errors]]></category>
		<category><![CDATA[industry best practice]]></category>
		<category><![CDATA[IVR]]></category>
		<category><![CDATA[manual steps]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Microsoft CRM]]></category>
		<category><![CDATA[Microsoft CRM Dynamics]]></category>
		<category><![CDATA[on demand]]></category>
		<category><![CDATA[on premise]]></category>
		<category><![CDATA[on the fly]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Oracle Siebel]]></category>
		<category><![CDATA[potential of CRM]]></category>
		<category><![CDATA[procedure workaround]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Salesforce CRM]]></category>
		<category><![CDATA[salesforce.com]]></category>
		<category><![CDATA[SAP]]></category>
		<category><![CDATA[SAP CRM]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[Service]]></category>
		<category><![CDATA[Shop]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[software selection]]></category>
		<category><![CDATA[software specification]]></category>
		<category><![CDATA[ultimate frontier in CRM]]></category>
		<category><![CDATA[vanilla]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=86</guid>
		<description><![CDATA[Countless CRM projects have completely missed their mark, and continue to do so. 

Organisations decide it's time to see over the way they deal with their customer and jump straight into software selection. They involve consultancy firms who claim to have built an understanding of  'CRM Industry best practise', and they start configuring right away. 

No CRM software can deliver benefit to the organisation or the customer if you do not first very clearly decide what you want. 

Do you want the smooth phone/CRM integration for managing customer interactions that Avaya/Siebel Oracle can provide you? Is integration with Outlook and other Microsoft products important for you and do you want an easy setup that Microsoft CRM Dynamics can give you? Are you after quick wins with SalesForce? What is the business case for  your CRM investment? Can you afford on Premise, on Demand, customised or not? What does your  business process in Marketing, Sales, Delivery and Service look like? Where does it work well, where does it not? What will you automate and what will remain manual?

]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/26/salesforce-oracle-siebel-sap-crm-salesforce-it-doesnt-matter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Customer Retention Tension</title>
		<link>http://www.customersarecool.com/2009/11/20/customer-retention-tension/</link>
		<comments>http://www.customersarecool.com/2009/11/20/customer-retention-tension/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 14:54:32 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[bonuses]]></category>
		<category><![CDATA[business case]]></category>
		<category><![CDATA[business expansion]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business process architecture]]></category>
		<category><![CDATA[commerce]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[cool customers]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[decision making]]></category>
		<category><![CDATA[drive in sales]]></category>
		<category><![CDATA[future turnover]]></category>
		<category><![CDATA[lost customers]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[new orders from existing customers]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[sales budget]]></category>
		<category><![CDATA[shareholder dividend]]></category>
		<category><![CDATA[shareholder payouts]]></category>
		<category><![CDATA[shareholder value]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=72</guid>
		<description><![CDATA[It's in our human nature to be drawn to the excitement of new things.
 
Same thing applies to commerce. New customers and new orders from existing customers are the coolest of all things commercial. They rule. 
 
Most organisations when they talk CRM have fantasies of a business process architecture with supporting software and integration built to drive in more sales from new customers. The intention to make life better for existing customers is usually there as well, but always gets less focus. 
 
It's because the business case for investing in customer rentention is a fuzzy one]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/20/customer-retention-tension/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CRM is not a fashion accessory, it’s elementary clothing.</title>
		<link>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/</link>
		<comments>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 11:21:23 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[best practise]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Business Knowledge]]></category>
		<category><![CDATA[Business Processes]]></category>
		<category><![CDATA[C2B2C]]></category>
		<category><![CDATA[C2C]]></category>
		<category><![CDATA[closed loop feedback]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[customer retention]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[industry specialisation]]></category>
		<category><![CDATA[industry specific]]></category>
		<category><![CDATA[Industry Verticals]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Oracle]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[self service]]></category>
		<category><![CDATA[Siebel]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[software integration]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Tom Siebel]]></category>
		<category><![CDATA[Transparency]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=15</guid>
		<description><![CDATA[CRM is not a fashion accessory, it’s elementary clothing.

Don’t get caught naked on the high street shopping for a scarf is my advice to you.


]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/11/crm-is-not-a-fashion-accessory-it%e2%80%99s-elementary-clothing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Ready for the double challenge of customersarecool? Continue reading.</title>
		<link>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/</link>
		<comments>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 20:13:19 +0000</pubDate>
		<dc:creator>Erik</dc:creator>
				<category><![CDATA[About Customers are Cool]]></category>
		<category><![CDATA[CRM Reflections]]></category>
		<category><![CDATA[November 2009]]></category>
		<category><![CDATA[beach]]></category>
		<category><![CDATA[bills]]></category>
		<category><![CDATA[cool]]></category>
		<category><![CDATA[crm blog]]></category>
		<category><![CDATA[crm blog site]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[customers are cool]]></category>
		<category><![CDATA[Customersarecool]]></category>
		<category><![CDATA[deckchair]]></category>
		<category><![CDATA[desire]]></category>
		<category><![CDATA[desires]]></category>
		<category><![CDATA[double challenge]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[excitement]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[middle class]]></category>
		<category><![CDATA[relevance]]></category>

		<guid isPermaLink="false">http://www.customersarecool.com/?p=20</guid>
		<description><![CDATA[This is exactly what CRM is all about. Getting your customer so satisfied that when it comes to your products and services, it’s like living on the beach.

So there you have it, the double challenge.

You need to find your customer very, very cool to be able to understand what makes him tick; what he desires.

You need to then ensure that you satisfy this desire with such excellence that he becomes that cool customer on the beach.

In the end, if you don’t find your customer cool, he most likely never will be.
]]></description>
		<wfw:commentRss>http://www.customersarecool.com/2009/11/08/ready-for-the-double-challenge-of-customersarecool-continue-reading/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
