Customers Are Cool

Putting the customer back in focus

http://www.twitterbuttons.com
  • HOME
  • About
  • Contact

Posts Tagged ‘ decisions ’

Do you know who your REAL customer is?

  • November 30th, 2009
  • Posted in CRM Reflections . November 2009
  • By Erik

Do you know who your customer is? In commerce today, there's a lot of lip-service to CRM, Customer Relationship Management. Millions of Euros, Dollars, Pounds and Yens are spent every year on SAP CRM, Oracle Siebel CRM, SaaS CRM, SalesForce CRM, Microsoft Dynamics CRM and a lot of other related CRM software architectures. Either the money is well spent and the projects deliver enhanced customer value or they don't, or somewhere in between. For those that don't deliver the desired enhanced customer value - as is the case in some 50% of them in my experience - usually there is an enormous lack of customer focus. How can that be? Lack of customer focus in a CRM project? How can we miss the 'C' in CRM that blatantly? We do[ READ MORE ]

‘Cool’ is in the eye of the beholder.

  • November 7th, 2009
  • Posted in CRM Reflections . November 2009
  • By Erik

Cool is in the eye of the beholder[ READ MORE ]

TAG LIST
  • business
  • core business processes
  • C2C
  • closed loop feedback
  • Sales
  • Siebel
  • relationship building
  • customers
  • salesforce.com
  • cool
  • customer relationship management
  • SaaS
  • social media
  • SAP CRM
  • Oracle Siebel
  • CRM integration
  • attention
  • marketing
  • B2B
  • crm blog
  • customers are cool
  • customer retention
  • Business Processes
  • customer opinion
  • customer service
  • crm
  • self service
  • Customersarecool
  • cool customers
  • Erik van Geest

Categories

  • About Customers are Cool (1)
  • Case Studies (3)
  • CRM Reflections (22)
  • customer information (2)
  • December 2009 (6)
  • January 2010 (3)
  • March 2010 (1)
  • November 2009 (14)
  • Organisations in Cyberspace (2)
  • Social Networks and CRM (5)
  • Uncategorized (4)

Subscribe

Enter your email address:

Delivered by FeedBurner

More reading

  • Challenge to say no
  • The Interactive Voice Response Blunder
  • Predicting the next step in Customer Management
  • Twitter Weekly Updates for 2010-01-31
  • Treat everyone as your customer for just one day
  • Social networks or cyberspace anonymity: those who do and those who don’t
  • Twitter Weekly Updates for 2009-12-13
  • Organisations in Cyberspace: Permission Asset CRM considerations
  • Amazon.com: Mitigating fear of losing…… control
  • Teleportation of customer data for CRM
  • Twitter Weekly Updates for 2009-12-06
  • Not enough customer information? Time to get paranoid.
  • Are we collecting numbers…. or real people?
  • Do you know who your REAL customer is?
  • Still not getting the basics right.

Twitter

  • After a long winter break Customersrcool started blogging again. The drive to bring the customer back in focus continues. 2010-01-29
  • I just posted Two and a half men: How smart do you have to be to have sex? to #ilikealot - http://ilikealot.com/P7jN 2009-12-11
  • I have just signed up to http://www.ilikealot.com/. Come and join the passion! 2009-12-11
  • More updates...

Posting tweet...

Powered by Twitter Tools

The Archive

  • March 2010 (1)
  • February 2010 (2)
  • January 2010 (2)
  • December 2009 (8)
  • November 2009 (14)
  • Copyright ©  2009-2010  Customers Are Cool
  • Theme designed by mono-lab
  • Powerd by WordPress