Customers Are Cool

Putting the customer back in focus
A CRM blog by Erik van Geest

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Posts Tagged ‘ Seasonal Marketing ’

Relationskipping, Relationworshipping – it all depends on the market.

  • November 22nd, 2009
  • Posted in CRM Reflections . Case Studies . November 2009
  • By Erik van Geest

Those of us who have been working in the CRM arena for a while get a bit tunnel-visioned, I must admit. We talk, eat, and dream CRM to try to achieve that ultimate goal of complete customer satisfaction and everything that goes with it. It's easy to forget that of course the market, industry and type of business you are in determines just how influential your customer relationship really is and what the ideal composition of it should be. As a hobby, I have run a Christmas tree plantation for some 11 years now. I decided I would start a business selling a product I knew nothing about, in a market equally unfamiliar. I met hands on with challenges such as finding a field, baby trees, a planting machine, putting up a fence to keep the baby trees safe from rabbits. They were tough challenges, as I had to build up everything from scratch, including a production/source network. Now the standard 'old fashioned' christmas tree takes about 5-7 years to reach a height of 5-7 feet tall, about a foot a year[ READ MORE ]

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