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Posts Tagged ‘ seth godin ’

Organisations in Cyberspace: Permission Asset CRM considerations

  • December 11th, 2009
  • Posted in CRM Reflections . December 2009 . Organisations in Cyberspace . Social Networks and CRM
  • By Erik

One of the changes that Cyberspace has brought about is building a permission asset for your organisation. It's the basic principle of asking for permission to approach your customer regarding future commercial opportunities. We have all seen it before: "May we please contact you regarding the following in future:". And then follows list with topics such as customer feedback, new product evaluations, Christmas cards, updates regarding your offering, newsletters, blogs and such. In my opinion, there is intentional permission and circumstantial permission. This article is about how deal with this important distinction[ READ MORE ]

Social Networks are ‘organising the world’s people’. Start Nudging your Network Niches.

  • November 27th, 2009
  • Posted in CRM Reflections . November 2009 . Social Networks and CRM
  • By Erik

Slowly but surely social media sites are indeed organising the world’s people. They are creating cyberspace groups or tribes or stakeholder maps of like-minded people. Just to name a few, LinkedIn, MySpace,Yahoo and Twitter are no longer just networks of connected friends. They are becoming influential overlays of groups of people who can approach the web together. Through instant [ READ MORE ]

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More reading

  • Challenge to say no
  • The Interactive Voice Response Blunder
  • Predicting the next step in Customer Management
  • Twitter Weekly Updates for 2010-01-31
  • Treat everyone as your customer for just one day
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  • Twitter Weekly Updates for 2009-12-13
  • Organisations in Cyberspace: Permission Asset CRM considerations
  • Amazon.com: Mitigating fear of losing…… control
  • Teleportation of customer data for CRM
  • Twitter Weekly Updates for 2009-12-06
  • Not enough customer information? Time to get paranoid.
  • Are we collecting numbers…. or real people?
  • Do you know who your REAL customer is?
  • Still not getting the basics right.

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