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Posts Tagged ‘ stakeholders ’

Treat everyone as your customer for just one day

  • January 29th, 2010
  • Posted in January 2010 . Uncategorized
  • By Erik

Just bear with me on this one. Around 10 years ago I learned about stakeholder mapping. A stakeholder map, for those of you who don't know, is a big old spider web with you in the middle and everyone who has a stake in your life mapped somewhere around you in the web. Those with a big stake are mapped close to the center, those with a smaller stake further to the outside. Now, just see what happens if you treat all your stakeholders as if they were your customer. In a sense, if they have a stake in your life, they can influence it. In the same way that customers can influence a company they engage with. [ READ MORE ]

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More reading

  • Challenge to say no
  • The Interactive Voice Response Blunder
  • Predicting the next step in Customer Management
  • Twitter Weekly Updates for 2010-01-31
  • Treat everyone as your customer for just one day
  • Social networks or cyberspace anonymity: those who do and those who don’t
  • Twitter Weekly Updates for 2009-12-13
  • Organisations in Cyberspace: Permission Asset CRM considerations
  • Amazon.com: Mitigating fear of losing…… control
  • Teleportation of customer data for CRM
  • Twitter Weekly Updates for 2009-12-06
  • Not enough customer information? Time to get paranoid.
  • Are we collecting numbers…. or real people?
  • Do you know who your REAL customer is?
  • Still not getting the basics right.

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